Minions for the Rich? Financial Status Changes How Consumers See Products with Anthropomorphic Features

By Hye-young Kim, Ann L. McGill. 2018

114 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/ab24752ce3b90c40160a5cf2c90f4ca3747dcf00

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Linyun W. Yang
2. Ann L. McGill
3. P. Aggarwal
4. Oscar Hengxuan Chi
5. Hongxia Lin
6. D. Gursoy
7. Marina Puzakova
8. E. Wan

In Social Psychology

1. Linyun W. Yang
2. Ann L. McGill
3. P. Aggarwal
4. D. Gursoy
5. Gianluigi Guido
6. Alessandro M. Peluso
7. A. Grobelna
8. E. Wan

Citations in the corpus

• Antecedents of customers’ acceptance of artificially intelligent robotic device use in hospitality services (2019, background): “These humanlike features of a product refer to anthropomorphism (Kim & Mcgill, 2018).”
• The 3 C's of anthropomorphism: Connection, comprehension, and competition (2019, background): “For instance, poor relative to rich consumers provided more favorable evaluations and indi‐ cated higher willingness to pay for an app created by a company that valued and supported those with limited financial resources (Kim & McGill, 2018).”