The Role of Severity in Consumer Attributions of Blame

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Impacts of Reputation for Quality on Perceptions of Company Responsibility and Product-related Dangers in times of Product-recall and Public Complaints Crises: Results from an Empirical Investigation (2010, background): “…less likely tend to be discounting company related causes for a product-harm crisis when being exposed to extremely negative events such as productrecall situations (cf. Folkes and Patrick, 2001: 27 ; Su and Tippins, 1998: 142 ; Laufer et al. , 2005: 33 ff. ; Silvera and Laufer, 2005: 22 ).”
Weathering product-harm crises (2008, background): “In these studies, the impact of negative news is found to be moderated by certain consumer characteristics, such as commitment to the brand (Ahluwalia et al. 2000), perceived severity of the crisis (Laufer et al. 2005), and brand familiarity (Ahluwalia 2002).”
Chain liability in multitier supply chains? Responsibility attributions for unsustainable supplier behavior (2014, background): “Marketing studies also attempt to explicate the determinants of responsibility attribution by noting how a lack of sustainability can be manifest in defective or dangerous products (Gao et al., 2012; Klein and Dawar, 2004; Laufer et al., 2005), rather than in the production process.”