GREEN MARKETING, PUBLIC POLICY AND MANAGERIAL STRATEGIES

By Aseem Prakash. 2002

515 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/aab9d4634ab6322ceda2ca698014ab56adf08abe

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Citations in the corpus

The effects of customer benefit and regulation on environmental product innovation.: Empirical evidence from appliance manufacturers in Germany (2009, background): “Additionally, consumers' claims of prioritizing green attributes have mostly not matched their actual purchasing behavior (Wong et al., 1996, Kuckartz, 1998, Prakash, 2002).”
Green consumer behavior in an emerging economy: confusion, credibility, and compatibility (2012, background): “Individuals also tend to believe that their actions cannot have a significant effect on the planet (Prakash, 2002).”
Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory (2014, unknown): “Signalling theory has assumed that businesses have the knowledge and skills to effectively communicate the bond – in our case responsibility performance (Herzberg, 1966; Prakash, 2002), but we cannot necessarily assume this in small firms, or indeed non-commercial organisations who do not have the m”
Market demand, green product innovation, and firm performance: evidence from Vietnam motorcycle industry (2013, unknown): “Additionally, customers’ requirements about green attributes may not align with their actual purchasing behavior (Wong et al., 1996; Kuckartz, 1998; Prakash, 2002).”
Towards a contemporary approach for understanding consumer behaviour in the context of domestic energy use (2007, background): “Firms can improve the perceived relative advantage by decreasing any disadvantage and have been shown to increase the rate of adoption by offering incentives (Velayudhan, 2003; Prakash, 2002).”
Convergence in Environmental Reporting: Assessing the Carbon Disclosure Project (2013, background): “…electricity use) and Scope 3 (emissions from product lifecycle, supply chain, and distribution), have received increasing attention in both technical and policy literature (Piecyk, 2010; Prakash, 2002) Scope 3 GHG emissions are indirect GHG emissions that cannot be classified as Scope 1 or Scope 2.”
Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation (2020, background): “Repair, recondition, re-manufacture, reuse, recycle, and reduce are developing processes of green products [39,64].”
A better carbon footprint label (2016, background): “There is evidence suggesting that consumers who are not willing to pay a premium for better-than-average sustainability products may still be willing to pay to avoid worse-than-average products (Prakash, 2002; Van Dam and De Jonge, 2015).”