AN ALTERNATE APPROACH TO ASSESSING CROSS-CULTURAL MEASUREMENT EQUIVALENCE IN ADVERTISING RESEARCH

By Michael T. Ewing, T. Salzberger, Rudolf R. Sinkovics. 2005

125 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a9b986dac482662fd3a95d5ef60a5a6dd29369f7

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In Social Psychology

1. D. Bacon
2. Kim A. Stewart

Citations in the corpus

• How Fast Do Students Forget What They Learn in Consumer Behavior? A Longitudinal Study (2006, background): “A discussion of the potential for Rasch measurement in marketing can be found in Ewing, Salzberger, and Sinkovics (2005), and Bacon (2005) offered an example of its application in business education.”