Foundations of Marketing Theory: Toward a General Theory of Marketing

By S. Hunt. 2002

373 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/a882c4c039cb9d055a8257e80cdde5299a643fd0

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Citations in the corpus

A meta-analysis of the relationship between market orientation and business performance: evidence from five continents (2004, background): “Market orienta- tion is heavily influenced by the marketing concept (Drucker, 1954; McCarthy, 1960; McKitterick, 1957), and is the cornerstone of the marketing management and marketing strategy paradigms (Hunt, 2002).”
Grounding Supply Chain Management in Resource‐Advantage Theory: In Defense of a Resource‐Based View of the Firm (2012, background): “…Derozier 2004; Hunt and Madhavaram 2006a, b), management (Hunt 1995, 2000a; Hunt and Lambe 2000), economics (Hunt 1997b, c, d, 2000d, 2002c), ethics (Arnett and Hunt 2002), law (Grengs 2006) and general business (Hunt 1998; Hunt and 1Ramsay uses ‘‘RBP’’ to reference the resource-based perspective.”
Relationship marketing in A B2C context: The moderating role of personality traits (2010, background): “In fact, Gummesson (1995) and Hunt (2002) warn that, under certain conditions, firms should avoid building long-term relationships.”
Service-dominant logic: continuing the evolution (2008, background): “It is not, at least as we understand the requirement of theory— law-like generalizations, ability to both explain and predict, etc. (e.g., Hunt 2002).”
Entrepreneurial decision-making in internationalization: Propositions from mid-size firms (2008, background): “As this process evolves the firm builds its experiential knowledge and firm specific resources and capabilities, similar to the resource advantage theory (Hunt, 2002).”
On Economic Growth, Marketing Systems, and the Quality of Life (2009, background): “Hunt (2002) argues strongly for RA theory as the foundation for a general theory, while Lusch and Vargo (2006) suggest that a service-dominant (S-D) logic, which is compatible with RA theory, might serve as a starting point.”
On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive (2007, background): “But, also as noted, positive theory built on a normative foundation is inherently unstable (see Hunt 2002).”
Service-dominant logic 2025 (2017, background): “This led to the identification of FP 9, later designated Axiom 4 (Vargo & Lusch, 2008), an FP/Axiom that seems to have resonated particularly strongly among S-D logic scholars and others. It also revealed a network structure (Chandler & Vargo, 2011), but one that had dynamic, recursive properties be”