Relationship marketing in A B2C context: The moderating role of personality traits

By M. Adjei, Melissa Clark. 2010

105 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/fc1433502d70b32075d945b10e100a4dd0ae44dc