Measuring customer experience in banks: scale development and validation

By Ruchi Jain Garg, Zillur Rahman, M. Qureshi. 2014

144 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/a810258c334df194c92151d24ccc1d6166e4372b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. C. Mbama
2. P. Ezepue

In Organizational Behavior and Human Resource Management

1. C. Mbama
2. P. Ezepue

Citations in the corpus

• Digital banking, customer experience and bank financial performance : UK customers' perceptions (2018, background): “They need to be friendly, competent, capable of sustaining interpersonal distance (Garg et al., 2014; Verhoef et al., 2009), and in building trust and influencing customer behaviour.”