Research Note: Multinational Diffusion Models: An Alternative Framework
By Vikas Kumar, Trichy V. Krishnan. 2002
162 citations recorded by the source corpus.
Subfields: Business and International Management, Economics and Econometrics, Management Science and Operations Research
View Paper: https://www.semanticscholar.org/paper/a28b0b76e7ea2eac54ea27cd0d733b23310c2c4d
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Business and International Management
In Economics and Econometrics
- Renana Peres
- Vijay Mahajan
- Eitan Muller
- Gerard J. Tellis
- Stefan Stremersch
- V. Kumar
- Sarah Gelper
- Christophe Croux
In Management Science and Operations Research
- Vijay Mahajan
- Renana Peres
- Eitan Muller
- Gerard J. Tellis
- Stefan Stremersch
- Foster J. Provost
- Sarah Gelper
- Christophe Croux
Citations in the corpus
- Understanding and Managing International Growth of New Products (2004, background): “J. o f R esea rch in M a rketin g xx (2 0 0 4 ) xxx– xxx 4 UNCORRECTED PROOF A R T IC L E IN P R E S S Kumar and Krishnan (2002) Cumulative adopters, Sales Cumulative adopters, t and m in own country and cumulative adopters in other country (for cross-country effects) CD player, cellular phone,…”
- Identifying demand effects in a large network of product categories (2015, background): “Second, in the field of international marketing research there is an increased interest in studying cross-country spill-over effects, as for example in Albuquerque et al. (2007), van Everdingen et al. (2009) and Kumar and Krishnan (2002).”
- Innovation diffusion and new product growth models: A critical review and research directions (2010, background): “Several papers have modeled multi-market diffusion with crosscountry influences (Van Everdingen, Aghina & Fok, 2005; Kumar & Krishnan, 2002; Ganesh et al., 1997; Putsis, Balasubramanian, Kaplan & Sen, 1997; Eliashberg & Helsen, 1996; Ganesh & Kumar, 1996).”
- A strategic framework for a profitable business model in the sharing economy (2017, background): “Such studies have been conducted in the product diffusion literature across countries and the iterative estimation procedure for modeling interaction effect (Kumar & Krishnan, 2002).”
- Network-Based Marketing: Identifying Likely Adopters Via Consumer Networks (2006, background): “Recent work on product diffusion explores the extent to which the Internet (Fildes, 2003) as well as globalization (Kumar and Krishnan, 2002) play a role in product diffusion.”