Cultural Influences on the Diffusion of New Products

By I. Yaveroglu, Naveen Donthu. 2002

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Higher frequency of social learning in China than in the West shows cultural variation in the dynamics of cultural evolution (2015, background): “The adoption of consumer products shows less social influence in Western than East Asian countries [26].”
App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings? (2018, background): “The diffusion of innovationmodels shows cultural differences in consumer innovativeness (Steenkamp, Ter Hofstede, and Wedel 1999) and in the importance of social contagion and word of mouth (WOM; Tellis, Stremersch, and Yin 2003; Van den Bulte and Stremersch 2004; Yaveroglu and Donthu 2002).”
Success Patterns of Exploratory and Exploitative Innovation (2013, background): “Masculinity, for example, has been criticized for being particularly time- and contextspecific (Steenkamp, 2001) and has not been found to influence innovation rates (Shane, 1994) or the diffusion of innovations (Yaveroglu & Donthu, 2002; Yeniyurt & Townsend, 2003).”
The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture (2010, background): “Further, Yaveroglu and Donthu (2002) found that the individuals who are high on individualism are also high on innovativeness.”