Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
By Martin Spann, Gerard J. Tellis. 2006
165 citations recorded by the source corpus.
Subfields: Management Science and Operations Research, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/a19bd62b9ad6b639f65b6f6a5c9043b3c3f6a12a
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In Management Science and Operations Research
In Marketing
In Strategy and Management
Citations in the corpus
- Pay what you Want: A New Participative Pricing Mechanism (2009, background): “Common aspects of these mechanisms are that they allow for differentiated prices accounting for consumer heterogeneity and enable consumers (buyers) to exert some control over the final price for the transaction (i.e., participate in the price-setting process; Spann and Tellis 2006).”
- Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2014, unknown): “…for implementing customized pricing strategies: consumers’ variety-seeking behavior (Zhang and Krishnamurthy 2004), brand loyalty (Zhang and Wedel 2009), geographic location (Jank and Kannan 2005), purchase situation (Haws and Bearden 2006), and willingness to pay (Fay 2004; Spann and Tellis 2006).”
- Modeling On-Line Art Auction Dynamics Using Functional Data Analysis (2006, background): “lenges faced in B2B e-marketplaces. Jap [16, 17] and Mithas, Jones and Mitchell [20] have shed some light on the buyer–seller behavior in B2B on-line reverse auctions. More recently, Spann and Tellis [29] examined the rationality of consumer decision-making in name-your-own-price auctions. The succe”
- Digital marketing: A framework, review and research agenda (2017, unknown): “…enabled by the digital environment and on the characteristics of pricing in the online market – name-your-own-price-channels (Hann & Terwiesch, 2003; Spann & Tellis, 2006; Fay, 2004; Amaldoss & Jain 2008), online auctions (Popkowski Leszczyc & Häubl, 2010; Haruvy & Popkowski Leszczyc, 2010), and…”