An Analysis of the Wealth Effects of Green Marketing Strategies

By Lynette Knowles Mathur, I. Mathur. 2000

227 citations recorded by the source corpus.

Subfields: Accounting, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a0a00491cb272ffc189286365e578ded9a8fbf7c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Sulin Ba
2. Jenny van Doorn
3. Qindong Liu
4. Sander F. M. Beckers
5. Peter C. Verhoef
6. Jan Stallaert
7. L. Lisic

In Marketing

1. Jenny van Doorn
2. Sulin Ba
3. Sander F. M. Beckers
4. Peter C. Verhoef
5. L. Lisic
6. Katherine N. Lemon
7. Ruth N. Bolton
8. C. Noblet

In Strategy and Management

1. Sulin Ba
2. Peter C. Verhoef
3. Jan Stallaert
4. L. Lisic

Citations in the corpus

• Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (2018, background): “The event date 0 of these articles is the date of the earliest/first appearance of the news report on LexisNexis (cf. e.g., Mathur and Mathur 2000).”
• Stock Market Reaction to Green Vehicle Innovation (2013, background): “In contrast, Mathur and Mathur (2000) find that firms with better financial and operational characteristics experience more positive market reactions to the firms’ green-related announcements.”