Exploring the impact of brand image on customer loyalty and commitment in China
By Ike-Elechi Ogba, Zhenzhen Tan. 2009
235 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/9ca5c224aa04c4ed0dc7b333ca946c79a88bc41f
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Y. Tu
- Hsiao-Chien Chang
- Dimitrios I. Maditinos
- Elissavet Keisidou
- Lazaros I. Sarigiannidis
- Eleftherios Thalassinos
- C. Mbama
- P. Ezepue
In Organizational Behavior and Human Resource Management
- Y. Tu
- Hsiao-Chien Chang
- Dimitrios I. Maditinos
- Elissavet Keisidou
- Lazaros I. Sarigiannidis
- Eleftherios Thalassinos
- C. Mbama
- P. Ezepue
In Sociology and Political Science
Citations in the corpus
- Customer satisfaction, loyalty and financial performance A holistic approach of the Greek banking sector (2013, background): “Ogba and Tan (2009) found that brand image has a positive effect on customer loyalty, commitment, perceived quality and satisfaction, regarding the telecommunication sector.”
- Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan (2012, result): “Therefore, this hypothesis is supported, and the result is consistent with the findings of Ogba & Tan (2009), Johnson, Andreessen, Lervik, & Cha (2001); Martineau (1958); and Selnes (1993).”
- Impact of Brand Image, Service Quality and price on customer satisfaction in Pakistan Telecommunication sector (2012, background): “Ogba and Tan (2009) argued that the behavioral study reveals that there is a positive effect of brand image on the customer loyalty and dedication towards market offering. Pina, Martinez, Chenatony and Drury (2006) proposed that the supposed quality of the expansion is being affected by the degree o”