Television Shopping for Apparel in the United States: Effects of Perceived Amount of Information on Perceived Risks and Purchase Intentions

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Effects of web site atmospherics on consumer responses: music and product presentation (2009, background): “In the context of shopping for apparel, risk is reduced as information about a product increases ( Kim and Lennon, 2000”
Purchase Intent for Fashion Counterfeit Products: Ethical Ideologies, Ethical Judgments, and Perceived Risks (2006, background): “Perceived risk items developed by Kim and Lennon (2000) provided the basis for our measure.”
Perceived Risk in Apparel Online Shopping: A Multi Dimensional Perspective LE RISQUE PERÇU DANS DES ACHATS EN LIGNE D'HABILLEMENT : UNE PERSPECTIVE DE DIMENSIONNELLE MULTIPLE (2011, background): “…perception that the product purchased may malfunction and may not perform or function as it was designed or originally expected, which may result in failing to meet the desired benefits of the consumer (Jacoby and Kaplan, 1972; Peter and Ryan, 1976; Stone and Gronhaug, 1993; kim and lennon, 2000).”
Social Identity Salience: Effects on Identity-Based Brand Choices of Hispanic Consumers (2010, methodology): “” Similarly, participants were asked to indicate their relative intent to purchase the apparel offered by the two brands on a four-item scale adapted from Kim and Lennon’s (2000) purchase intention scale.”