Purchase Intent for Fashion Counterfeit Products: Ethical Ideologies, Ethical Judgments, and Perceived Risks
By Sejin Ha, Sharron J. Lennon. 2006
105 citations recorded by the source corpus.
Subfields: Cognitive Neuroscience, Information Systems and Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/eb02daf253b14908afab73167b1ef475e1056363
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In Cognitive Neuroscience
In Information Systems and Management
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Citations in the corpus
- Consumer Attitudes Toward Fashion Counterfeits: Application of the Theory of Planned Behavior (2010, background): “Scholars argue that distinctive design of fashion luxury goods, including trademark and logo, motivates consumers to purchase fashion counterfeits (Ha & Lennon, 2006; Prendergast et al., 2002).”