MEMORY AND DECISION MAKING

By J. Alba, Wesley Hutchinson, John G. Lynch. 2002

182 citations recorded by the source corpus.

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Consideration Sets and Competitive Marketing (2006, unknown): “strategy of the substitute, and ( 2 ) the choice between “bare” products (i.e., elements”
Whatever People Say I Am That's What I Am: Social Labeling As a Social Marketing Tool (2007, background): “The label influences the interpretation of previous behavior, and makes environmental values more salient (Alba et al., 1991; Snyder & Uranowitz, 1978).”
Managerial Overconfidence and Corporate Policies (2007, unknown): “These results are consistent with the model of Gervais and Odean (2001) and with Alba, Hutchison, and Lynch (1991) and Soll and Klayman (2004), who argue that forecasters often use past extreme cases to estimate the distribution of uncertain variables.”
Accessibility-Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model (2006, methodology): “(Alba et al. 1991, 25) SIMILARITIES The accessibility-diagnosticity model is silent on the issues of (inside out vs. outside in) attitude formation as shown in the top half of Cohen and Reed’s figure 1.”
How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness (2004, background): “, when it has something new to say about the value proposition) and when it is supported at the point of purchase (Alba et al. 1991).”