Channel Selection and Coordination in Dual-Channel Supply Chains

By Gangshu (George) Cai. 2010

674 citations recorded by the source corpus.

This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer, and the entire supply chain in the context of two single-channel and two dual-channel supply chains. We extensively study two Pareto zone concepts: channel-adding Pareto zone and contract-implementing Pareto zone. In the channel-adding Pareto zone, both the supplier and the retailer benefit from adding a new channel to the traditional single-channel supply chain. In the contract-implementing Pareto zone, it is mutually beneficial for the supplier and the retailer to utilize the proposed contract coordination policy. The analysis suggests the preference lists of the supplier and the retailer over channel structures with and without coordination are different, and depend on parameters like channel base demand, channel operational costs, and channel substitutability.

Subfields: Management Information Systems, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/9a9eb26e86328afd7c9d5e3285bb70f1714223d3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Xu Guan
2. Yulan Wang
3. Suresh P. Sethi
4. Song Huang
5. Gangshu (George) Cai
6. Chao Yang
7. Hui Liu
8. Ying‐ju Chen

In Marketing

1. Xu Guan
2. Suresh P. Sethi
3. Song Huang
4. Gangshu (George) Cai
5. Chao Yang
6. Hui Liu
7. Ying‐ju Chen
8. Xu Chen

In Strategy and Management

1. Song Huang
2. Xiaojun Wang
3. Chao Yang
4. Hui Liu
5. Xu Guan
6. Baoshan Liu
7. Ying‐ju Chen
8. Xu Chen

Citations in the corpus

• Return strategy and pricing in a dual-channel supply chain (2017, background): “Chou (2009) and Cai (2010) particularly provide a detailed summary of the return policies and discuss the channel coordination of the supply chain.”
• How Add‐on Pricing Interacts with Distribution Contracts (2018, background): “Wholesale contracts have been widely studied in the operations literature (Cachon 2003, Cai 2010).”
• Retailer Information Sharing with Supplier Encroachment (2018, background): “…market competition (Fein and Anderson 1997, Frazier and Lassar 1996, Liu and Zhang 2006), many scholars argue that this activity can occasionally benefit both the supplier and the retailer by mitigating double marginalization (Arya et al. 2007, Cai 2010, Cattani et al. 2006, Tsay and Agrawal 2004).”
• Pricing decisions in a dual channels system with different power structures (2011, background): “Cai [10] investigates the influence of channel structures and channel coordination on the supplier, the retailer, and the entire supply chain in the context of two single-channel and two dual-channel supply chains.”
• Pricing and production decisions in a dual-channel supply chain when production costs are disrupted (2013, positive): “Cai et al. (2009) and Cai (2010) studied the influence of channel structures and pricing schemes on the dual-channel supply chain.”
• Distribution Channel Choice and Divisional Conflict in Remanufacturing Operations (2020, background): “…manufacturing and remanufacturing operations because it has been proven to be an effective strategy to control demand (Ferrer and Swaminathan 2006, 2010), segment the consumer market (Atasu et al. 2008, Debo et al. 2005), and limit competition (Ferguson and Tok-tay 2006, Majumder and Groenevelt…”