Revisiting Word-of-Mouth Communications: A Cross-National Exploration

By Mee-Shew Cheung. 2007

103 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9a0313d51591edc9f7dc02d518c641d695b1630d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. J. Sweeney
2. Tim Mazzarol
3. Geoffrey N. Soutar
4. Francesca Gino
5. N. Prebensen
6. Muzaffer Uysal
7. M. Avis

In Organizational Behavior and Human Resource Management

1. Geoffrey N. Soutar
2. J. Sweeney
3. Tim Mazzarol
4. N. Prebensen
5. Hung-Che Wu
6. Muzaffer Uysal
7. Tao Li

In Sociology and Political Science

1. Geoffrey N. Soutar
2. Tim Mazzarol
3. J. Sweeney
4. N. Prebensen
5. Muzaffer Uysal

Citations in the corpus

• Word of mouth: measuring the power of individual messages (2012, methodology): “In this choice, we followed several researchers, including Cheung et al. (2007)”