Exploring the implications of m-commerce for markets and marketing

By Sridhar Balasubramanian, R. Peterson, Sirkka L. Jarvenpaa. 2002

760 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/98e5a67b891c9cac55e652b5791523cf6d115fba

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Strategy and Management

Citations in the corpus

Intentions to use mobile services: Antecedents and cross-service comparisons (2005, background): “Consumers’ use of mobile communication devices is increasing rapidly, and devices based on mobile technology are now commonplace in everyday life (Balasubramanian, Peterson, and Jarvenpaa 2002).”
Explaining intention to use mobile chat services: moderating effects of gender (2005, background): “During the last few years we have seen a tremendous development in services available through mobile devices, with new opportunities for users that are creating new motives for use and new channels for marketing communication and distribution ( Balasubramanian et al. , 2002”
How smartphone advertising influences consumers' purchase intention (2019, background): “Advertising credibility is evaluated through the content of advertisements, being further influenced by a company’s credibility and the holder of the message (Goldsmith et al., 2000; Lafferty et al., 2002; Balasubraman et al., 2002).”
How do Japanese consumers perceive wireless ads? A multivariate analysis (2004, background): “Such credibility is especially important in the acquisition of time-critical information that is tied to a remote transaction or event, qualities which are inherent in wireless internet communications (Balasubramanian et al. 2002).”
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues (2010, background): “(3) See Shankar and Balasubramanian (2009) for a detailed review of mobile marketing in general and Balasubramanian et al. (2002) for a review of mobile commerce.”
Modeling users’ acceptance of mobile services (2012, background): “Mobile and wireless technology do not set information access restrictions regarding time and space [8].”
Diffusion and success factors of mobile marketing (2005, background): “Mobile phones amplify two key arguments for electronic commerce, location independence and ubiquity [52,78,80].”
Managing the Paradoxes of Mobile Technology (2005, neutral): “New designs of handsets and service functions are continuously introducing new capabilities and improving performance on some dimensions (Schlosser, 2002; Balasubramanian et al., 2002; Jarvenpaa et al., 2003; Urbaczewski et al., 2003; Dekleva, 2004; Frolick and Chen, 2004; Jarvenpaa et al., 2005).”