Adopting customer relationship management technology

By Yurong Xu, David Chi-Chung Yen, Binshan Lin, D. C. Chou. Industrial management & data systems, 2002

390 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/97876e98f3f20c0afe2727043b429b277875619b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Rui Soucasaux Sousa
2. C. Voss
3. Riyad Eid
4. Mohammed El-Adly
5. Hatem El-Gohary

In Organizational Behavior and Human Resource Management

1. Rui Soucasaux Sousa
2. C. Voss
3. Riyad Eid
4. Hatem El-Gohary
5. Mohammed El-Adly

Citations in the corpus

• Service Quality in Multichannel Services Employing Virtual Channels (2006, background): “One example is the need for integration between Internet applications or best-of-breed customer relationship management (CRM) applications and legacy supporting enterprise resource planning (ERP) systems (e.g., Xu et al. 2002).”
• Towards a Successful CRM Implementation in Banks: An Integrated Model (2007, background): “According to Xu et al. (2002) “The goal is to improve the customer’s experience of how they interact, which hopefully, in turn, creates more satisfaction, which yields more loyalty, which, ideally, yields more sales of products and services.”