What Drives Electronic Commerce across Cultures? Across-Cultural Empirical Investigation of the Theory of Planned Behavior

By Paul A. Pavlou, Lin Chai. Journal of Electronic Commerce Research, 2002

539 citations recorded by the source corpus.

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Citations in the corpus

Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination (2020, background): “Online PI considers whether consumers are developing intentions or interests in buying a certain product or service by using online transaction platforms (Pavlou & Chai, 2002).”
Factors affecting e-commerce adoption among SMEs in Ghana (2016, background): “Pavlou and Chai (2002) found subjective norm to be significantly related to intention in both the USA and Greece.”
The relative advantage of electronic channels: a multidimensional view (2008, background): “Extant literature offers multiple conceptualizations of stages in the purchase process (e.g., Ives and Learmonth 1984; Li and Zhang 2002; Pavlou and Chai 2002) and ways that a seller can offer value through the web at each stage (e.g., Choudhury and Galletta 1998; Gonsalves et al. 1999; O’Keefe and…”
Predicting electronic service continuance with a decomposed theory of planned behaviour (2004, methodology): “In an application of the TPB to the study of cross-cultural e-commerce adoption, Pavlou and Chai (2002) found that the eﬀect of attitude, societal norm, and perceived behavioural control on intention was culture-speciﬁc, whereas the eﬀect of social inﬂuence was cross-cultural.”
Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies (2016, methodology): “Pavlou and Chai (2002) MR with country dummy Yes (via country dummy variable moderated regression) Translation backtranslation Not tested US (R2int = .33), China (R 2 int = .77).”
Internet banking acceptance model: Cross-market examination (2010, background): “On the other hand, PU and trust regression paths to AI do not hold invariant, consistent with previous cross-cultural studies (e.g. Straub et al., 1997; Pavlou and Chai, 2002), which attributed such variation to cultural dimensions (Hofstede, 1980).”
Privacy calculus model in e-commerce – a study of Italy and the United States (2006, methodology): “First, the constructs of trust, perceived risk, and privacy need to be incorporated into a more comprehensive model derived from the most influential social theories as applied to MIS, such as Theory of Planned Behavior or Technology Acceptance Model (Pavlou & Chai, 2002).”
The effect of online privacy policy on consumer privacy concern and trust (2012, background): “Pavlou and Chai (2002) in their imperial study propose that cultural differences influence the e-commerce model and moderate its key relationships.”
A Research Agenda for Trust in Online Environments (2008, background): “Although the literature has shown that trust affects behavioral outcomes across cultures [14, 19, 31, 41, 48], this may not necessarily be the case.”
Organic food consumption in Europe: International segmentation based on value system differences (2011, background): “From an empirical perspective, previous research, such as the study conducted by Pavlou and Chai (2002), has proven that Hofstede's cultural values moderate the relationship betweenattitudeand intention in the context of electronic commerce when comparing countries.”
Gender differences in using mobile data services: utilitarian and hedonic value approaches (2010, background): “, 1989) and three items measuring behavioral intention to use mobile data services (Lee et al., 2002; Suh and Han, 2003; Pavlou and Chai, 2002) were adapted from previous research.”
The Application of the Technology Acceptance Model under Different Cultural Contexts: The Case of Online Shopping Adoption (2014, result): “Neverthe-less, the results reveal that building trust is more important in the Canadian context than in the Pakistani context, which supports previous research into the importance of trust in different cultures (Pavlou and Chai 2002).”
A generalised adoption model for services: A cross-country comparison of mobile health (m-health) (2016, background): “Pavlou & Chai (2002) addressed adoption behaviour for Chinese and USA citizens and, in the light of Hofstede’s (2001) cultural dimensions, revealed that any attempt to formulate a standardised ICT-related citizen behaviour model is impractical.”
Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust (2017, background): “Several scholars indicated that feelings of trust lead to a positive impression of a company (Pavlou & Chai, 2002; Pavlou & Fygenson, 2006).”
Investigating the factors influencing the adoption of m-banking: A cross cultural study (2015, background): “Past studies have indicated that technology adoption may be moderated by national culture (Pavlou & Chai, 2002; Straub, Keil, & Brenner, 1997), and with the banking industry’s long-term focus toward using mobile SSTs, a deeper understanding of adoption across cultures is considered important.”