Neuromarketing: The New Science of Consumer Behavior

By Christophe Morin. 2011

549 citations recorded by the source corpus.

Subfields: Applied Psychology, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/928470a6389d4e0cedc5561fcb70fc40bca2621e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi
3. V. Fortunato
4. N. Scott
5. Shanshi Li
6. Gabrielle Walters

In Experimental and Cognitive Psychology

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi
3. V. Fortunato
4. N. Scott
5. Shanshi Li
6. Gabrielle Walters

In Marketing

1. N. Scott
2. Shanshi Li
3. Gabrielle Walters
4. Jorge Henrique Caldeira de Oliveira
5. Janaina de Moura Engracia Giraldi
6. V. Fortunato
7. Jan Packer

Citations in the corpus

• A review of studies on neuromarketing: practical results, techniques, contributions and limitations (2014, methodology): “…“study of neuroimaging” (Eser et al., 2011 and Vecchiato et al., 2012), and “neuro-technology” (Murphy et al., 2008 and Fisher et al., 2010) to refer to neuromarketing (Perrachione & Perrachione, 2008; Green & Holbert, 2012; Javor et al., 2013; Orzán et al., 2012; Fugate, 2007 and Morin, 2011).”
• Current and potential methods for measuring emotion in tourism experiences: a review (2015, methodology): “In particular, psychophysiological methods have been used to provide a more objective and unbiased approach to track individuals’ emotional responses (Morin, 2011; Ravaja, 2004).”
• Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes (2021, background): “FMRI is also a non-invasive tool that used huge magnetics to detect the metabolic changes in the brain by recording the level of oxygen in the blood vessels, wherein the active regions in the brain produce stronger signals than inactive regions [68,69].”
• Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies (2015, background): “However, according to some authors, the purchase process happens subconsciously (Butler, 2008; Fugate, 2008; Hubert & Kenning, 2008; Morin, 2011; Page, 2012).”
• GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING (2024, unknown): “For example, fMRI uses changes in blood oxygen levels to map brain activity, revealing specific regions involved in cognitive tasks (Morin, 2011).”