Motivational factors of gender, income and age on selecting a bottle of wine

By Nelson A. Barber, B. Almanza, Janis R. Donovan. 2006

240 citations recorded by the source corpus.

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What you see may not be what you get: Asking consumers what matters may not reflect what they choose (2010, background): “Wine researchers recently have begun to study packaging ( Barber et al. 2006; Boudreaux and Palmer 2007 ;O rth and Malkewitz2008; Rocchi and Stefani 2005; Szolnoki 2007).”
Millennial wine consumers: Risk perception and information search (2012, background): “Our findings are more in line with Barber et al. (2006), and indicate that wine marketers need to take actions to help reduce perceived risks in wine purchasing with Millennials.”
Consumer behaviour and sensory preference differences: implications for wine product marketing (2011, unknown): “Wine is an experience product mainly because the quality thereof cannot be assessed until the product has actually been consumed (Barber et al., 2008; Barber et al., 2006; Chaney, 2000; Jaeger et al., 2009).”
Consumer preferences of wine in Italy applying best‐worst scaling (2009, background): “age (Gluckman, 1990; Bruwer et al., 2002; Barber et al., 2006; Seghieri et al., 2007), income levels (Felzensztein et al.”