Consumer behaviour and sensory preference differences: implications for wine product marketing

By J. Bruwer, A. Saliba, B. Miller. 2011

239 citations recorded by the source corpus.

Subfields: Food Science, Plant Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/4d1f2da185c1bc256ede05969403fdd4080013d1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Victoria‐Sophie Osburg
2. Pervaiz Akhtar
3. Vignesh Yoganathan

Citations in the corpus

• Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2019, background): “Nevertheless, a nascent body of literature examines multisensory approaches, mostly a combination of auditory or olfactory stimulation with visual cues (see: Kumar, 2014; Spence et al., 2014; Lwin & Morrin, 2012; Bruwer et al., 2011).”