The De-Radicalization of Corporate Social Responsibility

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The government of self-regulation: on the comparative dynamics of corporate social responsibility (2011, background): “…can and do mobilize corporations purposively and strategically through CSR, either for liberalizing specific areas of social and political life (Shamir, 2004a, 2008) or for enhancing indirectly market and civil society pressures on corporations to behave in a socially responsible manner…”
The Contested Politics of Corporate Governance (2010, background): “…on the other hand, frequently employ CSR strategically as a form of self-regulation that serves to accommodate external pressures, construct the corporation as a moral agent (DeWinter, 2001; Marchand, 1998), deflect the threat of regulation, and marginalize more radical activists (Shamir, 2004b).”
The Political Dynamics of Sustainable Coffee: Contested Value Regimes and the Transformation of Sustainability (2016, unknown): “PCSR, from this perspective, reflects contestation between NGO challengers pushing for change and companies attempting to sustain corporate legitimacy, deflect regulatory threats, and maintain market position (Shamir, 2004).”
Corporations and NGOs: When Accountability Leads to Co-optation (2011, background): “In both versions, instrumental rationality prevails and ‘‘doing good’’ always depends on ‘‘doing well’’ (Shamir 2004).”