Consumer Willingness To Pay For Pesticide-Free Fresh Fruit And Vegetables In Italy

By Stefano Boccaletti, M. Nardella. 2000

255 citations recorded by the source corpus.

The results and analysis of a survey of Italian consumers' willingness to pay (WTP) for pesticide-free fresh fruit and vegetables are presented. A consumer survey regarding WTP for organic produce was conducted in three large grocery stores in Northern Italy. From the collected data, an ordered logit analysis was constructed to identify the impacts of relevant explanatory variables on the probability of consumers' WTP for different price premiums for the produce. The results indicate that WTP is significantly and positively related to income and risk concern and negatively related to education.

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Citations in the corpus

Attitudinal inconsistency toward organic food in relation to purchasing intention and behavior (2012, background): “For instance, risk perception of pesticide was shown to have a positive relationship with willingness-to-pay (Boccaletti and Nardella, 2000), but the perception was also shown to have a negative association with trust in organic food (Dreezens et al.”
Canadian Consumer's Willingness-To-Pay For Pesticide Free Food Products: An Ordered Probit Analysis (2003, background): “Consumer Willingness to Pay for Pesticide-free Fresh Fruit and Vegetables in Italy.”
Food quality and safety: consumer perception and demand (2005, background): “…are either not accessible or non-existent, because we are dealing with hypothetical improvements of quality or safety, contingent valuation (e.g. Boccaletti and Nardella, 2000; Gil et al., 2000; Maruyama and Kikuchi, 2004), experimental auctions (Hoffman et al., 1993; Lusk et al., 2001, 2004;…”
Organic food product purchase behaviour: a pilot study for urban consumers in the South of Italy (2007, background): “…products and the factors explaining this premium (Jolly, 1991; Misra et al., 1991; Ott, 1991; Govindasamy and Italia, 1998; Sanchez et al., 1998; Boccaletti and Nardella, 2000; Gil et al., 2000; Loureiro and Hine, 2002; Millock et al., 2002; Sanjuan et al., 2002; Soler et al., 2002; Corsi and…”
Factors Influencing Consumers’ Willingness to Pay for Organic Fruits and Vegetables: Empirical Evidence from a Consumer Survey in India (2017, methodology): “Hence, CVM allows a direct estimation of WTP through different elicitation techniques (Boccaletti & Nardella, 2000).”
Subjective norms, attitudes and intentions of Finnish consumers in buying organic food (2005, methodology): “The past research of organic consumption has shown that the most important reasons for not buying the organic food are lack of availability and organic food’s relatively higher price compared to conventionally produced food (Boccaletti and Nardella, 2000; Magnusson et al., 2001; Fotopoulos and Kryst”
Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe (2018, background): “Nevertheless, the reliability and validity of CVM results highly depend on the design of the study and how individuals are asked about their WTP (Boccaletti & Nardella, 2000; Grunert et al., 2009).”
The role of food quality certification on consumers' food choices (2006, background): “Previous studies (Boccaletti and Nardella, 2000; Botonaki and Tsakiridou, 2004) have shown that consumers’ WTP for certified products depends on their attitudes towards the certification[4].”