Organic food product purchase behaviour: a pilot study for urban consumers in the South of Italy

By A. Gracia, T. D. Magistris. 2007

295 citations recorded by the source corpus.

The aim of this paper is to explain factors that influence organic food purchases of urban consumers in the South of Italy. To achieve this goal, a multivariate limited dependent variable model has been specified to simultaneously analyse consumers’ organic food purchases, the intention to purchase organic food products and the level of organic knowledge. This study uses survey data gathered from 200 consumers in Naples in 2003. Results indicate that consumers who are more willing to buy organic food products are more likely to buy a larger amount of those products. The intention to purchase depends on attitudes and organic product knowledge. Moreover, consumers’ attitudes towards health and environmental benefits provided by organic foods are the most important factors explaining, both, the intention to purchase and the final decision. Finally, income and organic knowledge positively influences the final decision to buy organic food products. Additional key words: attitudes, intention to purchase, organic knowledge, simultaneous equation model. Resumen El comportamiento del consumidor en la compra de los alimentos ecologicos: un estudio exploratorio para los consumidores urbanos del sur de Italia

Subfields: Marketing, Plant Science

View Paper: https://www.semanticscholar.org/paper/7bdf2d1e0ce1b56a19f79511155dde437c43e7bc

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Citations in the corpus

Consumers’ Perceptions and Attitudes of Organic Food Products in Northern Thailand (2012, background): “…number of studies on organic consumers in many countries, especially in Europe and other western countries (Onyango, Hallman, and Bellows 2007; Gracia and Magistris 2007; Gracia and Magistris 2008; Magistris and Gracia 2008; Makatouni 2002; Squires, Juric, and Cornwell 2001; Briz and Ward…”
Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude (2020, background): “[59] reported that the predictive capacity of actual behavior is limited.”
Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers (2016, background): “Many studies describe the intentions and generally think they are the best predictors of behavior and fully mediate the impact of attitudes, subjective norms, and perceived behavioral control [19,55,56].”