Interfirm Monitoring, Social Contracts, and Relationship Outcomes

487 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

LINKING THEORY AND CONTEXT: "STRATEGY RESEARCH IN EMERGING ECONOMIES" AFTER WRIGHT ET AL. (2005) (2012, unknown): “This line of work involves a number of closely related theories including relational exchange (Macneil, 1980), social contract (Heide et al., 2007), and network (Burt, 1992; Lin, 2001) theories.”
An agency theory perspective on the purchase of marketing services (2010, unknown): “Thus, an important argument for internal alignment is that, in order for monitoring mechanisms to work, a social contract should be in place between the buying company and the supplier (Heide et al., 2007).”
Control-based channel governance and relative dependence (2010, background): “Surveillance from an easily replaceable supplier is viewed as unnecessary and less legitimate, leading a reseller to selectively disclose information, creating uncertainties and discrepancies in interpretation (Heide et al. 2007).”
Toward a “theoretical toolbox” for sustainability research in marketing (2011, background): “Principals can either monitor agents directly or rely on third parties, such as an independent board of directors, to monitor for them (Heide et al. 2007).”