An agency theory perspective on the purchase of marketing services
By Wendy L. Tate, Lisa M. Ellram, Lydia Bals, Evi Hartmann, W. V. D. Valk. 2010
149 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/951224b4985453d121e90600aa25564cecfbc543
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In Organizational Behavior and Human Resource Management
In Strategy and Management
Citations in the corpus
- Financing buyer–supplier dyads: an empirical analysis on financial collaboration in the supply chain (2016, methodology): “Therefore, similar to the work of Tate et al. (2010) on the purchasing of marketing services, an ‘agency triad’ consisting of finance and purchasing departments from the buyer company as principals and the supplier as agent needs to be considered when designing and managing the financial supply…”
- Agency theory: Review of Theory and Evidence on Problems and Perspectives (2017, unknown): “…1976; Ross, 1973; Spence & Zeckhauser, 1971), political science (Hammond & Knott, 1996; Weingast & Moran, 1983), sociology (Adams, 1996; Kiser & Tong, 1992), organisational behaviour (Kosnik & Bittenhausen, 1992) and marketing (Bergen, Dutta, & Walker, 1992; Logan, 2000; Tate et al., 2010).”