The effect of web interface features on consumer online purchase intentions

By Maryam Masoudi, Fatemeh Shekarriz, Sorour Farokhi. 2015

366 citations recorded by the source corpus.

Article history: Received January 25, 2015 Received in revised format 28 March 2015 Accepted 3 May 2015 Available online May 4 2015 Information and communication technology plays essential role for people’s day-to-day business activities. People receive most of their knowledge by processing, recording and transferring necessary information through surfing Internet websites. Internet as an essential part of information technology (IT) has grown remarkably. Nowadays, there have been significant amount of efforts in Iran for developing e-commerce. This paper studies the effects of environmental internet features on internet purchase intention. The study divides internet environment into demographic and technologic parts and, for studying each of them, many features are investigated such as internet connection speed, connectivity model, web browser, type of payments, user’s income, user’s education, user’s gender, frequency of online usage per week and users’ goal for using internet. Using Logistic regression technique, the study has determined a meaningful effects of income, education, connection type, browser and goal on consumers’ behavior. Growing Science Ltd. All rights reserved. 5 © 201

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8d2e97d71cd18fa9771c38e1df4c7bdc9685de7d

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Citations in the corpus

Factors affecting adoption of online banking: A meta-analytic structural equation modeling study (2015, background): “A well-constructed online system provides consumers with more convenience, reliability, and faster responses, which makes interaction with the online system easier for the consumers [52].”
Beyond technology acceptance: Brand relationships and online brand experience☆ (2013, background): “The online brand experience encompasses both the cognitive and the affective states (Bhat & Reddy, 1998; Mollen & Wilson, 2010) and a few authors acknowledge the importance of both perspectives (Bridges & Florsheim, 2008; Caruana & Ewing, 2010; Hausman & Siekpe, 2009).”
Engaging customers during a website visit: a model of website customer engagement (2016, background): “While website informativeness has been considered in earlier studies (e.g. Richard, 2005; Richard and Habibi, 2016; Mazaheri et al., 2011; Hausman and Siekpe, 2009), its influence on relationship building online has not been investigated.”
What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences (2014, background): “Hausman and Siekpe [26] found that flow includes four components: challenge, concentration, control and enjoyment.”
Application of the Stimuli-Organism-Response (S-O-R) Framework to Online Shopping Behavior (2014, background): “Bui and Kemp (2013) stated that hedonic shopping value was related to an increase in how often a customer purchases goods and services online, while Hausman and Siekpe (2009) mentioned that the online shopping site’s usefulness and informativeness have a positive effect on utilitarian shoppers’…”
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior (2014, background): “Several studies have developed online consumer behavior models and investigated the influence of website atmospherics on consumer behavior (Dailey, 2004; Eroglu, Machleit, & Davis, 2001, 2003; Hausman & Siekpe, 2009; Mummalaneni, 2005; Richard, 2005).”
Social media advertising value: The case of transitional economies in Southeast Asia (2014, background): “Purchase intention is the most frequently referenced online behavioural intention, and high purchase intention is regarded as a sign of a successful e-tailing operation (Hausman & Siekpe 2009).”
Experience Value Cocreation on Destination Online Platforms (2018, methodology): “Hausman and Siekpe (2009) revealed that the usefulness, informativeness and entertainment of e-commence website design influence user’s flow experience, which was measured by items including enjoyable.”