Consumer Negative Voice and Firm-Idiosyncratic Stock Returns

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How researchers see this paper

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Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009, unknown): “Luo (2007) (daily aggregated to monthly) Osinga et al. (2009) (monthly) Table 2 CONTINUED 8It would be ideal to run the regression RETBRAND = bX + μ, where RETBRAND is the return associated exclusively with the particular brand information X.”
Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2009, methodology): “These questions have not been resolved by Luo (2007), nor by Chevalier and Mayzlin (2006) and other WOM studies.”
On the value relevance of customer satisfaction. Multiple drivers and multiple markets (2012, background): “In general terms, customer satisfaction triggers positive customer outcomes such as customer loyalty, customer retention, cross-buying activity, price tolerance, word of mouth, and recommendation behavior (e.g., Anderson et al. 2004; Fornell et al. 2006; Gruca and Rego 2005; Luo 2007; 2009; Luo an”
Social Media and Firm Equity Value (2013, background): “Finally, Luo (2007, 2009) examined airline services.”
Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2012, background): “The current study differs from prior research in many respects (see Table 1).”