Determinant factors of mobile‐based word‐of‐mouth campaign referral among Japanese adolescents

By Shintaro Okazaki. 2008

94 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8b62ff1d2bd99d90af6896ec18ecb3c30a1f6d42

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Andreas B. Eisingerich

In Organizational Behavior and Human Resource Management

1. Andreas B. Eisingerich
2. Simon Bell
3. Yeyi Liu

In Sociology and Political Science

1. Andreas B. Eisingerich
2. Simon Bell
3. Yeyi Liu

Citations in the corpus

• Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth (2015, background): “Often sWOM is provided within a firmly established, deeply rooted, or everyday-based circle of people, such as family, friends, schoolmates, and acquaintances (Okazaki, 2008; Sun et al., 2006).”
• Word of Mouth: What We Know and What We Have Yet to Learn (2013, unknown): “Customer commitment - a desire to maintain a relationship with a particular brand (Gustafsson, Johnson, and Roos 2005; Morgan and Hunt 1994) - has also been shown to be a key antecedent of WOM ((Harrison-Walker 2001; Okazaki 2008).”