Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction
By Andreas M. Kaplan, Detlef Schoder, Michael Haenlein. 2007
101 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology
View Paper: https://www.semanticscholar.org/paper/2665631c48a013acf01095ae309f42472ab12ac6
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Marko Sarstedt
- Christian M. Ringle
- Joseph F. Hair
- Jörg Henseler
- Kai Oliver Thiele
- G. Tomas M. Hult
- Jun-Hwa (Jacky) Cheah
- Hiram Ting
In Organizational Behavior and Human Resource Management
- Marko Sarstedt
- Christian M. Ringle
- Joseph F. Hair
- Jörg Henseler
- Kai Oliver Thiele
- G. Tomas M. Hult
- Jun-Hwa (Jacky) Cheah
- Hiram Ting
In Social Psychology
Citations in the corpus
- Why Customers Value Mass-customized Products: The Importance of Process Effort and Enjoyment (2010, unknown): “Moreover, situational variables such as product involvement (Franke, Keinz, and Steger, 2009) as well as experience with and expertise in self-design might also play an important role (Dellaert and Stremersch, 2005; Kaplan et al., 2007; Randall et al., 2007).”
- Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods (2017, background): “…one of the most widely used PLSbased models for studying user adoption in the information systems discipline, has been applied to the different elements of the marketing mix (Haenlein and Kaplan 2011), such as salesperson behavior (Sundaram et al. 2007) or product adoption (Kaplan et al. 2007).”