Demand pull and technology push perspective in technology-based innovations for the points of sale: the retailers evaluation

By Eleonora Pantano, M. Viassone. 2014

150 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/8ab0fb9c82dc39fe505aed5df109d415201df90e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. M. Balaji
2. Sanjit Kumar Roy
3. Bang Nguyen

In Marketing

1. M. Balaji
2. Sanjit Kumar Roy
3. T. Melewar
4. Bang Nguyen

In Strategy and Management

1. M. Balaji
2. T. Melewar
3. Bang Nguyen

Citations in the corpus

• Constituents and consequences of smart customer experience in retailing (2017, background): “As Pantano and Viassone (2014) argue that technological innovations in retail stores should respond to the shoppers' expectations and preferences, understanding the shopper experience and outcomes of smart retail technology innovations is important for retail managers.”