Smaller but not necessarily weaker: How small businesses can overcome barriers to recruitment

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Small but attractive: Dimensions of new venture employer attractiveness and the moderating role of applicants' entrepreneurial behaviors (2017, background): “For example, in their conceptual article, Williamson et al. (2002) propose that to attract qualified employees, small firms should capitalize on both their distinct and attractive employment offering (e.g., flat hierarchies or high task variety) to ‘stand out’ among potential competitors.”
Inside the black box of outcome additionality: Effects of early-stage government subsidies on resource accumulation and new venture performance (2015, background): “Thereby a relationship with a legitimate organization is likely to signal to job seekers that the young firm is a legitimate, reliable and credible (Williamson et al., 2002).”
Contingent labor as an enabler of entrepreneurial growth (2003, background): “These firms may have greater difficulty recruiting employees (Williamson et al., 2002), often lack formal HR policies or systems (Markman & Baron, 2002), and face several other unique HR challenges largely due to their small size (Greening, Barringer, & Macy, 1996).”
My first employee: an empirical investigation (2016, background): “In our present research context, we emphasize that the first hire is an especially daunting growth event that effectively corresponds to a sudden doubling of the workforce.”