Sex-Role Portrayals and the Gender of Nations

By Laura M. Milner, J. Collins. 2000

179 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/86c3121051b9adf4f946443f52658cbf16da7096

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Alexandra M Vilela
2. Kara Chan
3. Hye-Jin Paek
4. Michelle R. Nelson
5. Young-Sook Moon
6. R. Collins

In Marketing

1. Alexandra M Vilela
2. Kara Chan
3. Hye-Jin Paek
4. Michelle R. Nelson
5. Young-Sook Moon
6. R. Collins
7. Chingching Chang

Citations in the corpus

• Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea (2005, background): “Milner and Collins (2000) also support the notion that a country’s gender as ranked on Hofstede’s Masculinity continuum, can be linked to depictions of commercial characters.”
• Examination of Gender-role Portrayals in Television Advertising across Seven Countries (2011, methodology): “This conclusion would have been based on a Gender of Nations framework (Milner and Collins 2000).”