An Experimental Study on Ubiquitous commerce Adoption: Impact of Personalization and Privacy Concerns

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Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites (2015, background): “…traits, such as the need for uniqueness (Maslowska, van den Putte, and Smit 2011), privacy concerns (Maslowska, van den Putte, and Smit 2011; Sheng, Nah, and Siau 2008; Sundar and Marathe 2010; Yu and Cude 2009), need for cognition (Tam and Ho 2005), self-referent thinking (Hawkins et al.…”
The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2011, background): “Despite the added value provided by personalized information and services, consumers are concerned about their personal information collected and used to perform personalization [4,58].”
Information disclosure on mobile devices: Re-examining privacy calculus with actual user behavior (2013, neutral): “However, IT-specific privacy risk perceptions significantly reduce intentions to disclose information, while perceived IT-specific benefits increase disclosure intentions (Sheng et al., 2008; Xu et al., 2010).”