Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice

By Kurt A. Carlson, Margaret G. Meloy, J. Russo. 2006

125 citations recorded by the source corpus.

Subfields: General Decision Sciences, Safety Research, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/834513087c7eabbbb94b710c5798875a39a0efc9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Decision Sciences

1. J. Russo
2. Samuel D. Bond
3. Robin J. Tanner
4. Kurt A. Carlson
5. Margaret G. Meloy
6. M. Wedel
7. J. Alba
8. Rik Pieters

In Safety Research

1. Samuel D. Bond
2. Robin J. Tanner
3. Kurt A. Carlson
4. J. Russo
5. Margaret G. Meloy
6. Rik Pieters
7. J. Reb

In Sociology and Political Science

1. M. Wedel
2. Rik Pieters
3. Samuel D. Bond
4. Robin J. Tanner
5. Kurt A. Carlson
6. J. Russo
7. Margaret G. Meloy
8. H. Bodur

Citations in the corpus

• Information distortion in the evaluation of a single option (2007, background): “In a consumer setting, Carlson, Meloy, and Russo (2006) asked participants to evaluate a sequence of attributes describing two brands and then select the brand that they preferred.”
• Shining in the Center: Central Gaze Cascade Effect on Product Choice (2012, background): “Once a brand is identified as the early leader in a choice context between two brands, in leader-driven primacy, the biased evaluation of the attributes provide support for the leader and bias choice (Carlson, Meloy, and Russo 2006).”