The impact of internal and external market orientations on firm performance

By Ian Lings, Gordon E. Greenley. 2009

196 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/8169ce100c91e7b8f132144210378157c692fea3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. E. Chang
2. Chia-Hui Chou
3. Abbass Salman
4. Chueh-Chu Ou
5. Shyh-Rong Fang

In Strategy and Management

1. Abbass Salman

Citations in the corpus

• Internal market orientation, market capabilities and learning orientation (2014, background): “IMO facilitates the development of external market capabilities (Carter and Gray, 2007) and in turn creates superior organisational performance (Lings and Greenley, 2009).”
• The Effect of Market Orientation on Product Innovation (2015, background): “…for enhancement of productivity, competitors and customers placement and also inter efficient sychronisation have to sure by high-level of control mainly if the control of an company identify innovativeness in circumstances of interest to new concepts, views or concepts (Lings et al 2009).”