The Effect of Market Orientation on Product Innovation
By Abbass Salman. 2015
275 citations recorded by the source corpus.
The research was conducted in Pakistan's market, addressing the core issues for the top management how market orientation effects product innovation, survey was conducted in respect to highlight the core variables which can affect the market response.1-The bigger the customer orientation of a business or a firm, Additional line extensions is established to support, 2-The larger the competitor orientation of a business or a firm, more me-too products is launched in respect, 3-The larger the inter-functional coordination of a business, the added new-to-the-world products is launched
View Paper: https://www.semanticscholar.org/paper/7f08f89e4e5291023551ea4deaaaab6dc5228c8b
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Citations in the corpus
- Success factors for environmentally sustainable product innovation: a systematic literature review (2014, background): “It should be highlighted that one of the key concepts that guide this research is that of product innovation, that is, innovation that bring new products and/or technologies to the market (Lukas and Ferrell, 2000).”
- Effects of supply chain integration and market orientation on firm performance: Evidence from China (2013, methodology): “For the items of market orientation, the scales from Lukas and Ferrell (2000) were used.”
- Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity (2016, unknown): “On the other hand, AC has an inter-functional coordination role in the application of resources for market intelligence generation (Lukas & Ferrell, 2000).”