Getting Consumers to Recycle NOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior

By Tingting Wang, Anirban Mukhopadhyay, Vanessa M. Patrick. 2017

107 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/7fda246e4423cf8f105227d26c136f6dc6ea5931

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. K. Winterich
2. Gergana Y. Nenkov

In Marketing

1. Gabriel E. Gonzales
2. K. Winterich
3. Gergana Y. Nenkov

In Social Psychology

1. K. Winterich
2. Gergana Y. Nenkov

Citations in the corpus

• Knowing What It Makes: How Product Transformation Salience Increases Recycling (2019, background): “As such, we join an emerging trend of designing positive sustainability initiatives (Peter and Honea 2012; Wang, Mukhopadhyay, and Patrick 2017) and address calls for research to examine how positive outward-focused emotions enhance sustainable behavior (White, Habib, and Hardisty 2019).”