Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace
By Chunling Yu, M. Bastin. 2010
203 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/7fd6980af7a765458d755af4c7c4cfa6e8e3a34c
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Anshul Verma
- Nil Engizek
- G. Muruganantham
- Ravi Shankar Bhakat
- Hilal Özen
- A. Badgaiyan
- Tamar Bowes
- Elmira Djafarova
In Organizational Behavior and Human Resource Management
- Nora Bakabbey Kulbo
- Anshul Verma
- Nil Engizek
- Liangqiang Li
- G. Muruganantham
- Ravi Shankar Bhakat
- Jiaming Fang
- Prince Clement Addo
Citations in the corpus
- Shopping online without thinking: being emotional or rational? (2014, background): “Some of the researches have led to the acceptance that emotions dominate the impulse buying process and impulse buying behavior is a result of hedonic motivations (Yu and Bastin, 2010).”
- COVID-19: fear appeal favoring purchase behavior towards personal protective equipment (2020, background): “Others studied these factors as direct and independent influencers on purchase behavior (Pöyry et al., 2013; Yu & Bastin, 2010).”
- Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors (2015, background): “This, to some extent, could be attributed to the fact that praise from salesperson during the shopping may increase the chances of impulsive purchase (Yu and Bastin, 2010), and also the fact that professional staff may reduce frustration of consumers by giving support during the process of buying (P”
- Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment (2018, background): “Aforementioned studies, for example, [12,58] demonstrate that RS is the major influential factor to generate OIB.”
- A Review of Impulse Buying Behavior (2013, background): “Yu and Bastin (2010) studied the effect of in-store Point of Purchase (POP) posters in supermarkets and found them to induce impulse purchase behaviors and cost-effective.”