Shopping online without thinking: being emotional or rational?
By Hilal Özen, Nil Engizek. 2014
166 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/ea224a9bf65f1cf8e2b3fc3c2e7e766e450d683f
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment (2018, methodology): “Notwithstanding the aforementioned view, some customers prefer online shopping because they want to escape social interaction, as mentioned by [58].”
- The state of online impulse-buying research: A literature analysis (2017, background): “…Study Affective impulse buying tendency The degree to which an individual is likely to make unintended, immediate, and unreflective purchases [34] Purchase intention An intention to make an online purchase [58, The promotional item bought, or the amount of money spent, by clicking through…”
- Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam (2018, background): “The percentage of consumers involved in online shopping and revenue has increased steadily [1].”