Cost management and value creation: the missing link

By C. McNair, Lidija Polutnik, Riccardo Silvi. 2001

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What accounts for students' loyalty? Some field study evidence (2007, background): “Of course, the main purpose is to select variables that are important and that precisely indicate what should be done in order to obtain increased value for money ( McNair et al. , 2001”
Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level (2006, background): “Therefore all the links of the relationship should be thoroughly analyzed, aiming at both higher customer satisfaction (customer value) and higher customer profitability (customer equity) (see McNair et al. 2001).”
On bringing more action into management accounting research: process considerations based on two constructive case studies (2003, background): “…to various managerial problems is illustrated by the diverse nature of existing CRA-type studies (e.g. Banker et al., 1988; Jönsson and Solli, 1993; Chua, 1995; Malmi, 1997; Puolamäki, 1998; Seal et al., 1999; McNair et al., 2001; Kasurinen, 2002; Degraeve et al., 2000b; Tuomela, 2000a).”