Persuasive messages on information system acceptance: A theoretical extension of elaboration likelihood model and social influence theory

By Chia-Ying Li. Computers in Human Behavior, 2013

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Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market (2021, background): “The explosion of social media and digital channels (e.g., reviews, online recommendations, notifications) allowed a tremendous growth of eWOM (C. Y. Li, 2013).”
An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers (2017, methodology): “…to ascertain their relationships with perceived usefulness, social relationships, site attachment, attitude toward information technology acceptance, normative social influence, or informational social influence (Bhattacherjee & Sanford, 2006; Chung, Han, & Koo, 2015; Kim et al., 2016; Li, 2013).”
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model (2018, background): “Similarly, Li (2013) operationalised argument quality as the central information processing cue under the guidance of ELM in the study.”
The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019, background): “While the informational social influence persuades individuals to accept information obtained from other sources as evidence about reality, the normative social influence relates to the influence of members to conform to the expectations of another person in a group (Li, 2013).”