Establishing meaningful customer relationships: why some companies and brands mean more to their customers

By J. Barnes. 2003

132 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/79ce3d5d47ffac0edf6ea8ebfd552ac0d205d21c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Erifili Papista
2. Sergios Dimitriadis
3. Urška Tuškej
4. K. Podnar

In Organizational Behavior and Human Resource Management

1. Erifili Papista
2. Sergios Dimitriadis
3. Urška Tuškej
4. K. Podnar

Citations in the corpus

• Solutions offerings : A critical review and reconceptualisation (2010, unknown): “), and the emotional dimensions of value ( Barnes, 2003”
• Exploring consumer‐brand relationship quality and identification (2012, background): “), whereas commitment refers to the economic, emotional and psychological attachments that the customer may have towards the brand, or the willingness to make efforts to continue the relationship ( Barnes, 2003”