Marketing without Consent: Consumer Choice and Costs, Privacy, and Public Policy

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Diffusion and success factors of mobile marketing (2005, background): “A simple registration ensures sending relevant messages to an interested audience [63].”
Information Privacy Research: An Interdisciplinary Review (2011, background): “Recent privacy studies provide empirical evidence that compensating consumers through financial rewards can foster their information disclosure (Caudill and Murphy 2000; Hann et al. 2008; Phelps et al. 2000; Xu et al. 2010).”
Participation rates in epidemiologic studies. (2007, background): “Finally, congruent with the issues of oversurveying and greater reach of aggressive marketing efforts noted earlier, increases in unsolicited mail and phone calls have also made it more difficult for study communications to successfully reach potential respondents (28, 30).”
Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control (2004, background): “Privacy concerns in e-commerce exchanges are an emerging theme in consumer research, reflecting both marketing and public policy perspectives (e.g. Bloom, Milne, & Adler, 1994; Caudill & Murphy, 2000; Culnan & Armstrong, 1999; Milne, 2000; Milne & Rohm, 2000; Petty, 2000; Sheehan & Hoy, 2000).”
Adoption of Electronic Health Records in the Presence of Privacy Concerns: The Elaboration Likelihood Model and Individual Persuasion (2009, background): “1996), and the economics of privacy (Petty 2000; Rust et al. 2002).”