Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification,…

By Joe Phua, Seunga Venus Jin, Jihoon Kim. Telematics and informatics, 2017

479 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/839245bfbcbf9e50074e998c880b3d03de82da3b

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In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “…typically receive products for free (i.e. material compensation) or are being paid (i.e. financial compensation) to include and recommend brands on their social media profiles and, in this way, shape their followers’ opinions (De Veirman, Cauberghe, and Hudders 2017; Phua, Jin, and Kim 2017).”
Be creative, my friend! Engaging users on Instagram by promoting positive emotions (2020, result): “…(Järvinen, Ohtonen, & Karjaluoto, 2016; Sheldon & Bryant, 2016), comparing it to other social networking sites (Choi & Sung, 2018; Kim & Kim, 2019a; Phua et al., 2017a, 2017b), the impact of users’ personality traits (Kim & Kim, 2019b; Sheldon, Rauschnabel, Antony, & Car, 2017), the antecedents of…”
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017, background): “Due to its ability to reach a large segment of consumers in a relatively short period of time and its low cost compared to traditional ad campaigns, social media–based influencer marketing has become a highly popular way for brands to engage their consumers online (Phua, Jin, and Kim 2017).”
Habits and the electronic herd: The psychology behind social media’s successes and failures (2020, background): “Users reported wanting to show affection, follow fashion and celebrities or influencers, and demonstrate their own sociability (Phua et al., 2017; Snap & Inc., 2019).”