The Fair Trade Movement: Parameters, Issues and Future Research

By G. Moore. 2004

409 citations recorded by the source corpus.

Although Fair Trade has been in existence for more than 40 years, discussion in the business and business ethics literature of this unique trading and campaigning movement between Southern producers and Northern buyers and consumers has been limited. This paper seeks to redress this deficit by providing a description of the characteristics of Fair Trade, including definitional issues, market size and segmentation and the key organizations. It discusses Fair Trade from Southern producer and Northern trader and consumer perspectives and highlights the key issues that currently face the Fair Trade movement. It then identifies an initial research agenda to be followed up in subsequent papers.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/788df02ea6c3ef3b36bf98e1ad18b89e18700ebb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

In Marketing

In Strategy and Management

Citations in the corpus

The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products (2019, positive): “According to prior studies [47,48], knowledge of a specific product is obtained based on prior”
Fair Trade: Three Key Challenges for Reaching the Mainstream (2006, background): “While the movement towards organic foods is a success story, the transition to supplying organic goods has been quite difficult for farmers and does not solve the basic lack of control over retail chains (Moore, 2004).”
Mainstreaming fair trade: adoption, assimilation, appropriation (2006, background): “We go on to question whether ‘mainstreaming’ of Fair Trade products in commercial retail channels (Low and Davenport, 2005; Moore, 2004) could dilute the movement’s ability to provide a theoretical and practical alternative to the dominant paradigm of international free trade and the hegemony of…”
Does fair trade make a difference? The case of small coffee producers in Nicaragua (2005, background): “Although constituting only a fraction of world trade, sales of fair trade-labelled products are currently valued at US$500 million and are growing at 30 per cent per year (Moore 2003; Raynolds 2002).”
Consumer behavior and purchase intention for organic food: A review and research agenda (2017, background): “Such ethical considerations also affect suppliers as these factors determine both their market size and market segment (Moore, 2004).”
REVISITING GLOBALIZATION CHALLENGES AND OPPORTUNITIES IN THE DEVELOPMENT OF COOPERATIVES (2017, background): “For example, fair trade producer networks in Latin America, where cooperatives play a prominent role, are improving the cultural, social and economic assets of local areas (Moore 2004).”
Achieving the United Nations Sustainable Development Goals: An enabling role for accounting research (2017, methodology): “Perhaps the most recognizable tools using accounting and audit methodologies are in the area of product certification (see e.g. Moore, 2004).”
What do Corporations have to do with Fair Trade? Positive and Normative Analysis from a Value Chain Perspective (2009, background): “The concern here is that the fair trade certification may be used to give legitimacy to a retail brand which does not live up to fair trade standards across its entire product range (Doherty and Tranchall, 2005; Moore, 2004; Davies and Crane, 2003).”