Consumer liking and willingness to pay for high welfare animal-based products

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Consumer behaviour, perceptions, and preferences towards eggs: A review of the literature and discussion of industry implications (2020, background): “First, there are increasing societal concerns towards intensified animal breeding and herding, which are perceived to reduce animal welfare (Malone & Lusk, 2016; Montossi et al., 2018; Napolitano, Girolami, & Braghieri, 2010).”