The Older Consumer as Innovator: Does Cognitive Age hold the Key?

By Isabelle Szmigin, Marylyn Carrigan. 2000

119 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/75ce2c82a65627bbd59d3c81ab316a6b4f8811e3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. Jenni Niemelä-Nyrhinen
2. Paurav Shukla

In Sociology and Political Science

1. Jenni Niemelä-Nyrhinen
2. Paurav Shukla
3. Rajan Nataraajan
4. Gianluigi Guido

Citations in the corpus

• Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations (2015, background): “Indeed, older consumers surprisingly become more involved in fashion (Guiot, 2001b) and more attracted by innovation (Szmigin & Carrigan, 2000).”
• Baby boom consumers and technology: shooting down stereotypes (2007, background): “) but the reason why older people are perceived as less likely to accept innovations is not at all clear ( Szmigin and Carrigan, 2000”
• Conspicuous consumption among middle age consumers: psychological and brand antecedents (2008, background): “However as observed by many researchers (Szmigin and Carrigan, 2000; Goulding, 1999; Dychtwald, 1997; Farrell et al., 2005), for the first time, this axis has begun to twist and tip as we shift from a youth-oriented to a middle-aged and mature society.”